We have covered many eyewear brands on this site, and it is rare for a new upstart brand to stick out in a meaningful way. Somehow, though, Hills Eyewear does that. To give a short history, the brand was started a few years ago by Iman Gadzhi, of YouTube fame, under the eponymous name “Gadzhi”. It recently rebranded, as it grew, to Hills. I was intrigued when I first saw the rebrand being advertised on Instagram. The ads and branding are super slick, clean, and modern, and there has clearly been a lot of thought and care put into how this brand looks and feels. I figured I would try a pair out, and ordered the H1’s for myself…
Read moreReview: Tart Optical (with Discount Code!)
If you’ve seen photos of celebrities wearing glasses before, you’ve likely seen the Tart Optical Arnel eyeglasses frame before. They are one of, if not the single most famous eyeglasses frame ever produced. A similar frame was originally worn by James Dean (many people think it’s the same; it’s not as his was thinner and not made by Tart), and the style became instantly popularized…
Read moreWe Found The Perfect Sunglasses For This Summer
As I am sure many of you know, much of the eyeglass industry is dominated by one big player, Luxottica. They produce most of the glasses for most brands you’ve ever heard of, and simply relabel it for one designer to another. But, in the end, it’s all the same mediocre frames.
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