What Kind Of MAN Would Wear Makeup?
The capitalization of “MAN” by our friend here was no mistake. The deliberate intent here was to convey that that you apparently can’t be a true “MAN” if you dare to wear any sort of makeup product. Now, many of you may wishfully think that it is no longer the case that men are embarrassed of using “products” to enhance their looks. But you are wrong.
Most men are very embarrassed about wearing any sort of makeup product and would be very ashamed if their “guy friends” were to find out. They still feel like, in some sense, using makeup is in direct contradiction to being masculine. Given that, what’s the best way to make these sorts of men comfortable wearing makeup? Should we just tell them to just “grow up” and stop with their “fragile masculinity” and get over it? Is that the most effective way to get men more comfortable with these sorts of things? The team at Stryx believes that this method is ineffective on most men. So, what is the best method? Keep reading.
First, let’s start with some lovely comments from real human beings. Think about these comments that Stryx, a male makeup brand, received just in the last month:
Bad grammar and awful sentiment aside, the fact is that we may not want to admit it, but this is what most men think and believe: makeup is either for women or gay men. That’s it. We can yell and scream for men to grow up, stop being boys, and do away with this “toxic” sense of masculinity, but that won’t actually be effective. Like most things in life, the best way to change minds and hearts is slowly and sensitively. That’s what Stryx is doing.
Stryx’s initial products are a concealer and a tinted moisturizer. These products were made for men and are clearly makeup products. However, what Stryx did with these products was actually engineer them from the ground up for men. They’re designed with men and men’s lifestyles in mind. Stryx is a men’s corrective cosmetics brand that enables men to easily and comfortably look their best. Unlike other companies out there who are really just trying to sell women's products to men by slapping a “For Men” label on them, Stryx created high quality formulations for men in uniquely designed packaging that is sleek, discreet, and easy to use.
On top of that, Stryx has worked with influencers and celebrities like Tom Sandoval to show the world that makeup can be used by men without having to doubt their masculinity. Are you not ready to advertise to your friends that you are wearing makeup to cover up your pimple? No problem, the discreetness of Stryx products gives you that optionality. Stryx accepts that you may not be comfortable wearing makeup, but that you still want to look your damn finest.
By allowing men to wear makeup while at the same time eliminating the embarrassing elements, Stryx believes this is the smartest path forward to get more and more men comfortable with the idea of wearing makeup to enhance appearance. Sure, we hope that one day there might be no need for “discreetness” and men won’t be embarrassed to wear makeup, but, until that day, Stryx is here for you.
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